- Experience Design
- | Branding
- | Digital Strategy
- | Interface Design
Since 2012, Orticalab has been an online newspaper that extensively covers politics, news, culture, sports, and daily life within a regional and national context. As a publication committed to independence and factual reporting, they have earned recognition for their transparent, irreverent, and objective journalism. They hold the power to influence the newspapers’ agenda and drive conversations on crucial topics.
Our mission was to revolutionise how Orticalab’s longstanding readers consume fast-moving news and to extend their readership far beyond their territorial range.
As industry leaders and influencers, for Orticalab we prioritised a seamless user experience. Reframed the user journey, improved content accessibility across devices, and added intuitive navigation, advanced functionalities, rubriques, magazines, editorial, media content, and a new “topics” section. This enhances engagement and solidifies their position as a versatile and authoritative platform.
The new website boasts responsive design, catering to various devices like big and standard desktop screens, tablets, and smartphones. This ensures compatibility with the most commonly used devices and addresses the technological limitations of the previous version.
This resulted in a completely renewed information architecture, based on a modular approach, a consistent and robust design system capable of scale up topics and themes, flexible and adaptive for new needs that arise daily in the Newspaper lifespan.
Orticalab represents more than just a redesign; it signifies a comprehensive rebranding, repositioning, and internal transformation. A testament to the growth and evolution of the service. Orticalab’s team exceptional work is a result of their passion, dedication, engagement, and unwavering commitment to the brand vision: “Libera, Pungente e Benefica” – simply translated as “Free, Stinging, and Beneficial.”
