- UX
- | UI
- | Web Development
Global Values: Where do you fit? Is an online interactive questionnaire created in collaboration with the BBC and Professor Sander Van Der Linden at the University Of Cambridge. Informed by psychological research the experience explores and visualises the guiding principles that make up our personal values.
Our choices and interactions create the fabric of who we are as human beings. This creates a distinct ‘value fingerprint’ that reflects our personal priorities and explore how you compare to your peers and establish your similarities and differences.
We focused on creating a tool that was both aesthetically rich and also intuitive. In order to maintain interest we created a simple interface that allowed users to not only answer the questions but engage with the content through innovative interactions and animations.
The UX for the site has engagement at its core, we focused on creating a user interface that is both simple and fun to use using both sliders and card sorting techniques to answer the questions.
The UX for the site has engagement at its core, we focused on creating a user interface that is both simple and fun to use using both sliders and card sorting techniques to answer the questions.
