- Branding
- | UX
- | UI
- | Strategy
- | Web development
Broadband is the lifeblood for most businesses in the world today, with hidden costs and soul-less exchanges it is still a challenge to find a provider that puts its customers first.
AltaFibra is shaking up this surprisingly archaic industry with transparent pricing, simple plans and switched on customer service.
Proud to be different, a new approach to supplying broadband required an identity that creates distance from the competition in a busy market.
With speed being a key determining factor for customers the identity was created around 3 pillars of internet use…
Workshops were key to understanding the trajectory of a company that only existed as an idea in the early stages. Embedding ourselves into the AltaFibra team in those early stages helped to reveal insights and identify key audiences which informed the brand position.
Looking and sounding different
Looking and sounding different
Part of being different was changing how AltaFibra talked to consumers, moving away from the tech-speak of download speeds and fibre optic options the tone of voice and art direction style thrived on being honest, approachable and engaging.
Part of being different was changing how AltaFibra talked to consumers, moving away from the tech-speak of download speeds and fibre optic options the tone of voice and art direction style thrived on being honest, approachable and engaging.
Bold colours and putting people at the heart of the imagery created a look and feel that was identifiable whether close up or at a distance.
Art direction
Provocative, bold, direct.
We created a website with clarity at its core, simple menus, simple language and no fluff. Coming soon!
